Sometimes it's better to focus on the positive even if there isn't much there.
It's usually best to tell people what they can do rather than can't if you have the option. Here are a few examples:
Jamie Smart of Salad Seminars wrote an e-book titled, "The Top Ten Secrets of Instant Wealth." If I hadn't recently got some flash cards from Salad, I probably wouldn't have given it a second thought.
Better questions are the key to getting what you want. Most people stop at the statement that they can't afford something. Instead ask, "How can I afford it?" When you use that kind of language with your audience, your results will change as well.
A second example is bad mouthing "hypnotic techniques." Here's a quote from an article in an e-zine which shall remain nameless:
"Don't try to be a copywriter. Just explain what you've got and why anyone should care - and then just get out of the way.
"In other words, don't mess around with mystical, manipulative tactics that are supposed to magically vacuum money out of your prospects' wallets while they grin stupidly in a hypnotic trance.
"Just talk to people. Be interesting. Be respectful of their time. Share value. Make your pitch. And shut up."
No doubt the point the author was trying to make was to avoid the mistake of sounding like you're trying too hard or using hype. He's telling you to do exactly what a copywriter does while starting by telling you not to try to be a copywriter.
The take away from that is that the writer must not know how to use hypnotic language patterns. There's more opportunity then for those of us that do.
The final example was the one that prompted this post. I went to see a movie at our local IMAX theater. It's inside a state history museum. While everyone was waiting in line, one of the museum employees made an announcement with an interesting one tenth full twist.
He makes the announcement that food and drinks are allowed in the theater as long as they are water with screw top bottles and candy bars still sealed in their wrappers. There's no doubt that this approach was better received than telling people that no food or drinks were allowed except bottled water.
That's like Henry Ford's statement that you could have any color of Model-T car as long as it was black.
Whether people noticed the approach at the museum or not, it was humorous. That was actually much less than one tenth full but you get the point... be positive as much as possible for best results.
It's usually best to tell people what they can do rather than can't if you have the option. Here are a few examples:
Jamie Smart of Salad Seminars wrote an e-book titled, "The Top Ten Secrets of Instant Wealth." If I hadn't recently got some flash cards from Salad, I probably wouldn't have given it a second thought.
Better questions are the key to getting what you want. Most people stop at the statement that they can't afford something. Instead ask, "How can I afford it?" When you use that kind of language with your audience, your results will change as well.
A second example is bad mouthing "hypnotic techniques." Here's a quote from an article in an e-zine which shall remain nameless:
"Don't try to be a copywriter. Just explain what you've got and why anyone should care - and then just get out of the way.
"In other words, don't mess around with mystical, manipulative tactics that are supposed to magically vacuum money out of your prospects' wallets while they grin stupidly in a hypnotic trance.
"Just talk to people. Be interesting. Be respectful of their time. Share value. Make your pitch. And shut up."
No doubt the point the author was trying to make was to avoid the mistake of sounding like you're trying too hard or using hype. He's telling you to do exactly what a copywriter does while starting by telling you not to try to be a copywriter.
The take away from that is that the writer must not know how to use hypnotic language patterns. There's more opportunity then for those of us that do.
The final example was the one that prompted this post. I went to see a movie at our local IMAX theater. It's inside a state history museum. While everyone was waiting in line, one of the museum employees made an announcement with an interesting one tenth full twist.
He makes the announcement that food and drinks are allowed in the theater as long as they are water with screw top bottles and candy bars still sealed in their wrappers. There's no doubt that this approach was better received than telling people that no food or drinks were allowed except bottled water.
That's like Henry Ford's statement that you could have any color of Model-T car as long as it was black.
Whether people noticed the approach at the museum or not, it was humorous. That was actually much less than one tenth full but you get the point... be positive as much as possible for best results.
About the Author:
Louis Burns has used NLP modeling to learn graphic design. Follow his blog on learning new abilities virtually overnight at abilitywidgets.com.
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